In Chapter 16 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers “How Are Your Recruiting Priorities Changing As Your Business Grows?” Now that his creative agency is at the 10 employee level, Anello notes the need tp hire talent for a flexible structure that blends generalist job skills across an advertising agency model of account management and creative departments. He finds it is less about going deeper in a particular category and more about hiring, for example a developer, that can work laterally across teams. Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series. He earned a BFA from University at Albany.
Robert and Paula talk about how to conquer your niche and share from experience what you face as being a business owner. Ashley and Robert share advice on how to deal with those family members that tell you not to start that business and top 5 mistakes that startups make from the start.
In this episode Robert and Paula talk about dealing with distributors and how to make sure that they don’t bring your business down. Kevin Jowett shares how he made the leap from the big corporate world to becoming a small business owner and following his dream.
Robert and Paula talk about some businesses you can start from scratch and in your own home. Guest expert Mike Michalowicz shares a tip about getting your business involved in social media while Ashley and Robert share things across the web including AMC’s The Pitch.
What to do about a customer who never orders a coffee but always comes to only use the wifi
“The Art of War is a Chinese military treatise written during the 6th century BC by Sun Tzu. Composed of 13 chapters, each of which is devoted to one aspect of warfare, it has long been praised as the definitive work on military strategies and tactics of its time. The Art of War is one of the oldest and most famous studies of strategy and has had a huge influence on both military planning and beyond. The Art of War has also been applied, with much success, to business and managerial strategies.” (summary from Wikipedia)
The book is divided into seven parts and lasts for about an hour. You can pause at any time.
Business Advice from Shark Tank’s Barbara Corcoran The UP Experience – Stafford Center Performing Arts Theatre A profoundly successful businesswoman, Barbara’s uncertain start in her career eventually led to building one of the most successful real estate businesses in the country – The Corcoran Group – which she sold in 2001 for 6 million dollars. Today, Barbara is a weekly contributor on NBC’s TODAY, a businesswoman and consultant, an author, a syndicated columnist, and now a star on ABC’s hit reality show Shark Tank. Barbara is the author of a number of best-selling books, including If You Don’t Have Big Breasts, Put Ribbons on Your Pigtails, as well as Nextville, Amazing Places to Live Your Life. Her latest book, Shark Tales, hit the #1 business book on Amazon.
It’s all about location! In this segment Mike Michalowicz offers his tip on finding the perfect spot for your business.
In Chapter 11 of 20 in his 2013 Capture Your Flag interview, Carrot Creative social media agency CEO Mike Germano answers “What Procedures and Processes Are You Putting in Place to Manage Company Growth?” Germano talks about how role definition and operational processes are necessary to create managed growth at his company. He shares how his business reached a point of needing dedicated human resources staff and how he decided to fill the position with an internal hire. Mike Germano is co-founder and CEO of DUMBO Brooklyn-based social media agency Carrot Creative. Previously, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.
In Chapter 11 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers “How Have Your Client Experiences Evolved the Way You Present Your Capabilities When Pitching New Business?” Working in experiential marketing that combines physical and digital environments, Anello learns through experience to focus less on the creative flair of past projects and more on the core problems his team has solved for clients and the ROI and results the work has generated. Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series. He earned a BFA from University at Albany.