How Hiring Generalist Talent Helps Small Business Grow – Jason Anello

In Chapter 16 of 20 in his 2013 Capture Your Flag interview, creative director and Manifold ad agency co-founder Jason Anello answers “How Are Your Recruiting Priorities Changing As Your Business Grows?” Now that his creative agency is at the 10 employee level, Anello notes the need tp hire talent for a flexible structure that blends generalist job skills across an advertising agency model of account management and creative departments. He finds it is less about going deeper in a particular category and more about hiring, for example a developer, that can work laterally across teams. Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning creative advertising agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. A passionate foodie and traveler, he runs the Forking Tasty food blog and supper club series. He earned a BFA from University at Albany.